Showing posts with label Legal Websites. Show all posts
Showing posts with label Legal Websites. Show all posts
Monday, June 2, 2008
The New FindLaw
FindLaw has refocused itself, seemingly as a consumer site. (Don't worry - the stuff for practitioners is still there - the link is just a lot less conspicuous.)
Do you like it? Hate it? Are you eager to publish your law firm's infomercials in the video section?
Saturday, April 12, 2008
Law Firm Marketing Spam
Yet another marketing spam:
Hello.Boy, lawyers must have a reputation for being a bunch of rubes.
Have you been to Google lately to see if a listing of your law firm‚s website appears on the first page of search results? If it is not there, you may be losing a lot of business to your competitors.
To check it, go to google.com and enter the name of your town and the word „attorney.‰
If it is not listed, we can list it on the first page of search results within 24 hours. We have done this for hundreds of professionals like you.
We charge monthly for this service. There is no contract. In most cases, the cost is $49.95 per month. To learn how much it would cost in your city, please visit the website at the address below:
http://www.attorneyweblinks.com
Sincerely,
Joseph F. Alward, PhD
Spectrum Web Design and Advertising
2524 Bonniebrook Drive
Stockton CA 95207-1304
(209) 473-8423
(800) 506-5866
For most people, having your law firm pop up under such a generic search term is worthless. If you handle bankruptcy cases, you need qualified leads, not just random people searching for attorneys in your town. (And what about people searching for "lawyers" instead of "attorneys"?)
Worse, from following the link, all this site is doing is offering to purchase you AdWords ads under that generic search term. I doubt many people are using that search term for your town. Also, this type of flat fee deal creates a perverse disincentive for the marketing company, in that it is selling "pay per click" ads and will make more money if your ad is sufficiently unappealing that it doesn't generate many clicks.
If you want to find out how much it actually costs to set up an ad campaign like this for your town, open a free AdWords account, set up an ad, and see how much they project as the cost. You can even authorize a maximum monthly budget of $49.95.
Also, make sure you're registered with local search - it's free, and may get you a link next to a map at or near the top of the first Google search results page.
Monday, March 31, 2008
Signs You Need A Better SEO
... Or at least one who has a good grasp of basic English, and knows how to spell your name. (I'm assuming this was sent by somebody else, and that the sender did not actually stumble over his own name.)
Highlighting some of the more egregious errors (and no, it's not exhaustive):
Name: J--- Mitchel
email: j---@truckaccident----center.com
Hi,
Let me introduce my self as J--- Michel, Link Manager of TruckAccident----Center.com.
I found your site in Internet surfing. It is a fine blend of color, design and have a compelling copy.
We have a professional looking informative website. Finding your site truly professional, I am thinking for a link exchange. Exchanging links will help both of us in boosting our search engine rankings.
Our link exchange details are :
Title: Truck Accident Attorneys
Url: http://www.truckaccident---center.com/
Description: Truck Accident Legal Center provides in-depth information to truck accident victims including immediate steps after a truck accident. We are helping you reassemble your life by aware of your rights and by assisting you in getting the best possible compensation.
Else you can copy and paste below html codes
< a href="http://www.truckaccident----center.com">Truck Accident Attorneys</a> - Truck Accident Legal Center provides in-depth information to truck accident victims including immediate steps after a truck accident. We are helping you reassemble your life by aware of your rights and by assisting you in getting the best possible compensation.
If interested, kindly let us know. We are glad to put your link first on our website. If not interested, please send this mail back stating NO in the subject line.
Looking you for our link partner!
Thanks and Regards
J--- Michel
j---@truckaccident----center.com
http://www.truckaccident----center.com/
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